Geet Sheth is hoping to strike while the iron is hot.
With Recipe Unlimited — an ownership organization which counts Harvey’s, Swiss Chalet and the Keg among its 16 restaurants — banning plastic straws and the Ontario government exploring the same notion, the co-founder of Cambridge’s Green Circle Dine Ware is looking to be a Canadian power player in the shift from plastic to paper straws.
Ramping up production with a three-man crew, which includes himself and co-founder Ravi Kesh, to establish an inventory at the Sheldon Drive facility, the Guelph resident said talks are in the works with potential customers to try and break into the market soon.
Their line of paper straws and eco-friendly dinnerware was recently launched at a restaurant expo in Toronto.
The dinnerware is being manufactured at his father’s plant in India, as the palm leaves used to produce the plates and bowls would begin to rot or grow fungus during shipment to Canada. However, it will be distributed here.
“What we’re doing is very initial phases of, I would say, selling a product,” Sheth said of the naturally biodegradable plates, dishes and their specialty, paper straws.